Privacy Policy

Information on data protection

Data protection is something that BASF (herein after referred to as “we” or “us”) takes very seriously. Naturally, this also includes ensuring a high level of transparency. To ensure this transparency, the following document provides information on how we process the personal data of our website visitors (herein after referred to as „Your Personal Data “). Of course, we process personal data only in strict compliance with the applicable laws on the protection of personal data.

Who is responsible for data processing and who is the Data Protection Representative?  

Responsible for data processing is

BASF 3D Printing Solutions GmbH
Speyerer Str. 4
69115 Heidelberg

You can reach our Data Protection Coordinator under this email address:

We process the following categories of personal data:

(1) When you visit our website without contacting us or signing in, your browser transmits the following information automatically to our server:

  • IP address of your computer
  • Information about your browser
  • Website that you were on right before you landed on our website
  • URL or file requested
  • Date and time of your visit
  • Volume of data transmitted
  • Status information, e.g. error messages

(2) If you contact us by email or by contact form on our website, we receive the following information:

  • Salutation
  • First Name
  • Last Name
  • Phone number
  • Company
  • Job function / title
  • Country
  • Industry
  • Form of contact
  • Your email address and further information that you provide by email or contact form
  • Date and time of your message

We collect Your Personal Data directly from you while carrying out the contractual relationship.

(3) If you sign up to our newsletter, we process the following data:

  • Email address

(4) If you request technical data sheets, leaflets, case studies,  or process guidelines, we process the following data:

  • Salutation
  • First Name
  • Last Name
  • Phone number
  • Company
  • Country
  • Industry
  • Your email address and further information that you provide by email or contact form
  • Date and time of your message

(5) If you request logo & branding guidelines, we process the following personal data:

  • Salutation
  • First name
  • Last name
  • Email-address
  • Country
  • Company

For what purposes and on what legal basis is Your Personal Data processed?

We process Your Personal Data in compliance with the provisions of the General EU Data Protection Regulation (GDPR), as well as other relevant laws.

Processing of Your Personal Data serves the following purposes:

(1) When you visit our website, we use your IP address and the other data that your browser transmits automatically to our server (see Section 1 (1) in order to:

  1. a) send the requested content to your browser. In doing so, we store the complete IP address only to the extent necessary to serve the requested content to you.
  1. b) send your IP address to a service provider to map your public IP address with company and industry related information (no personal information). This company- and industry related information will be processed to our web measurement system. In this process step your IP address is not stored at our service provider or in our system at any time.
  1. c) protect us from attacks and to safeguard the proper operation of our website. In doing so, we store said data transiently and with restricted access for a maximum period of 180 days. Such period may be extended if and to the extent necessary to prosecute attacks and incidents.

BASF will investigate the user of an IP address only in case of an illegal attack.

(2) We store the IP address of your computer after having removed the last octet of the IP address, i.e. in anonymous form, for web audience measuring that allows us to improve our website. We remove the last octet of the IP address immediately after collection. That is why we do not collect personal data about your use of our website.

(3) If you contact us by email or by contact form on our website, we use the data under Section 1 (2) to answer and, if possible, to meet your request. We store such data to the extent necessary to answer and meet your request.

(4) If you have given us your consent to do so, we will process your personal data [please specify here the categories of personal data that is processed] to send you the newsletter [please specify] at regular intervals to the e-mail address you have provided.

We will share your personal data with other affiliated companies of the BASF Group if they provide IT services for us or if this is necessary for operational reasons. Furthermore, we will pass on your personal data to the technical IT service providers we use from whom we obtain services. Our IT service providers are carefully selected and regularly checked by us. They process personal data only on our behalf and strictly in accordance with our instructions on the basis of corresponding contracts for order processing.

We store your personal data collected within the scope of your consent for the above-mentioned purposes until your consent is revoked.

The legal basis for the processing of your personal data for the above-mentioned purposes is your consent, Art 6, paragraph 1, lit. a) GDPR.

You can revoke your consent at any time with effect for the future by notifying us of your revocation under If offered in the newsletter, unsubscribing by the unsubscribe-link will be sufficient as well.

If you revoke your consent, we will delete your personal data immediately, provided that we process them for marketing purposes on the basis of your consent. Please note that the revocation does not result in the deletion of all your personal data which we process in the course of the business relationship with you, if there is another legal basis for this. The revocation of your consent does not affect the legality of the data processing that has taken place up to that point.

(5) If you request technical data sheets, leaflets, case studies, process guidelines or logo & branding guidelines, we process your personal data for the purpose of sending the requested documents to you.

  • Compliance with legal requirements (e.g. compliance with fiscal or commercial retention obligations; preventing money laundering or economic crime)

Resolving disputes and lawsuits, establishing, exercising or defending against legal claims or litigation, enforcing existing contracts

The processing of the above-mentioned data categories is necessary to achieve these purposes.

If not otherwise expressly stipulated, the legal basis for the processing is article 6 Para. 1 lit (b) and (f) EU General Data Protection Regulation.

If we intend to process Your personal data for any other purpose not mentioned above, we will inform You accordingly prior to such processing.

To whom is personal data transmitted?

Within our company, only persons and bodies who need Your Personal Data to fulfill the above-mentioned purposes will receive access to such data.

Within our group of companies, Your Personal Data is provided to specific companies within the group if they centrally perform key tasks for affiliates within the company group or perform cross-company functions on the basis of the organizational structure or if it necessary to fulfill the above-mentioned purposes.

We might transfer Your Personal Data to supervisory authorities, courts or law offices as far as necessary to ensure compliance with applicable law or to exercise, assert or defend legal rights if legally permitted.

We also work with service providers to fulfill the above-mentioned purposes. Those service providers process Your Personal Data in our name and solely according to our instructions. They are contractually obliged to adhere to the applicable data protection regulations.

In some cases, we disclose personal data to service providers or group companies located outside of the European Economic Area (“third-party countries”), in which an adequate data protection level is not guaranteed by applicable laws. In such cases we take suitable measures to safeguard the protection of the personal data of Your Personal Data and to ensure an adequate level of data protection. Hence, we disclose Your Personal Data to recipients outside our group of companies located in a third-party country only if those recipients have concluded the EU Standard Contractual Clauses with us or if those recipients have implemented Binding Corporate Rules.

Further information as well as a copy of the measures taken can be obtained from the above specified contacts.

For how long do we retain Your Personal Data?

If not explicitly stipulated otherwise (e.g. in a specific consent form) we delete or block Your Personal Data as soon as they are no longer needed for the purposes cited above, unless deletion or blocking would violate our legal obligations to provide and preserve records (such as retention periods provided by commercial or tax laws).

Cookie Policy

This Cookie Policy explains what cookies are and how we use them. You should read this policy to understand what cookies are, how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used and how to control the cookie preferences. For further information on how we use, store and keep your personal data secure, see our Privacy Policy.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.
Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.
Your consent applies to the following domains:;;;

What are cookies?

Cookies are small text files that are used to store small pieces of information. The cookies are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make the website more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

Do we use cookies on our website?

We will inform you about using cookies in our cookie banner when you visit our website. You accept the use of cookies by further using our website. We would like to inform you about the cookies we use and how you may decline cookies.

How do we use cookies?

As most of the online services, our website uses cookies first-party and third-party cookies for a number of purposes. The first-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our websites are used mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

What CMP (Consent Management Plateform) do we use?

To manage the cookies and similar technologies used (tracking pixels, web beacons, etc.) and related consents, we use the consent tool “Real Cookie Banner”. Details on how “Real Cookie Banner” works can be found at

The legal basis for the processing of personal data in this context are Art. 6 (1) lit. c GDPR and Art. 6 (1) lit. f GDPR. Our legitimate interest is the management of the cookies and similar technologies used and the related consents.

The provision of personal data is neither contractually required nor necessary for the conclusion of a contract. You are not obliged to provide the personal data. If you do not provide the personal data, we will not be able to manage your consents.

What types of cookies do we use?

  1. The following cookies are important for the smooth operation and specific services of our website:
post_title post_content post_status _cli_cookie_type _cli_cookie_sensitivity _cli_cookie_duration tax:cookielawinfo-category
real_cookie_banner-* he cookie stores the UUID (Universally Unique Identifier) of the website visitor’s consent. The UUID is a server-side randomly generated pseudonymous unique identification number of the given consent. Consents of one website visitor are not connected to each other. In addition, a revsion hash is stored, which makes it possible to look up which settings (texts, colors, features, service groups, services, content blockers, etc.) were used to display the cookie banner at the time of consent. Furthermore, the cookie stores which services from which service groups the visitor consented to. Each service and each service group is represented by a unique identification number (ID). persistent non-necessary 365 days necessary
real_cookie_banner-*-tcf  If consents are collected under the Transparency & Consent Framework (TCF), the cookie stores consents given in TCF vendors, purposes, special purposes, features, and special features in the standardized TC String format. persistent non-necessary 365 days necessary
real_cookie_banner-test The cookie is set to test whether HTTP cookies can be set. It will be deleted immediately after the test. persistent non-necessary 365 days necessary
CakeCookie[embedUrl] publish persistent non-necessary 1 year non-necessary
VISITOR_INFO1_LIVE This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website. publish 1 non-necessary 5 months advertisement
GPS This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location publish persistent non-necessary 30 minutes analytics
YSC This cookies is set by Youtube and is used to track the views of embedded videos. publish 1 non-necessary 1 year performance
messagesUtk publish persistent non-necessary 1 year non-necessary
CAKEPHP publish 1 non-necessary 3 months non-necessary
IDE Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile. publish 1 non-necessary 2 years advertisement
__hstc publish persistent non-necessary 1 year non-necessary
hubspotutk This cookie is used by hubspot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts. publish persistent non-necessary 1 year analytics
__hssrc publish persistent non-necessary 1 year non-necessary
__hssc publish persistent non-necessary 30 minutes non-necessary
JSESSIONID Used by sites written in JSP. General purpose platform session cookies that are used to maintain users’ state across page requests. publish 1 non-necessary 1 year necessary
utm_source Captures the `utm_source` parameter to identify the origin of website traffic for internal analytics aimed at improving user experience. publish 1 non-necessary 1 year analytics
utm_medium Captures the `utm_medium` parameter to identify the marketing medium used to drive traffic, aiding in the optimization of marketing strategies. publish 1 non-necessary 1 year analytics
utm_campaign Captures the `utm_campaign` parameter to track the effectiveness of specific marketing campaigns for internal evaluation and improvement. publish 1 non-necessary 1 year analytics
forwardaminsightsaccepted Stores the user’s cookie consent status to determine whether to deliver custom services and features based on user preferences. publish 1 non-necessary 1 year analytics
referrer_from_url Captures the HTTP referrer to identify the last page the user visited before clicking through to our site publish 1 non-necessary 1 year analytics
landing_referrer_from_url Captures the HTTP referrer of the first page the user lands on, providing insights into the entry point to our website. publish 1 non-necessary 1 year analytics
data_source A technical cookie that stores the user’s consent status for cookies, used internally to streamline user experience. publish 1 non-necessary 1 year analytics
wordpress_google_apps_login This is a functional cookie used for WordPress. This cookie allows the Forward AM employees to login to the site with their Google account. publish 1 non-necessary Session necessary

Which data protection rights do You have?

You may request information regarding the personal data we store and process concerning You at the above address. In addition, under specific circumstances You may demand correction or deletion of Your Personal Data. You might also be entitled to a right to restrict the processing of Your Personal Data as well as a right to the disclosure of the data provided by them in a structured, customary and machine-readable format.

Right to object

If the processing is based on a consent, You have the right to object to the processing of Your Personal Data at any time. If we process Your Personal Data to safeguard our legitimate interests, You can object to the processing at any time for reasons resulting from Your specific situation. In case of an objection we will stop processing Your Personal Data unless we can provide compelling reasons that prevail over Your interests, rights and freedoms or prove that the processing serves the establishment, exercise, defense of legal claims or litigation.

Where can complaints be submitted?

Irrespective of any other legal remedy under administrative law or judicial remedy, You are entitled to file a complaint with the supervisory authority, particularly in the member state in which You are a resident or where the alleged violation took place, if You believe the processing of Your Personal Data is in violation of the EU General Data Protection Regulation.

The supervisory authority to which the complaint is submitted shall notify the appellant of the situation and the results of the complaint, including the option of a legal remedy in accordance with article 78 of the EU General Data Protection Regulation.

The lead supervisory authority is:

For BASF Group in Europe:

Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit Rheinland-Pfalz

Hintere Bleiche 34

55116 Mainz