The Five Pillars That Elevate the New Brand of Forward AM
Agile. Innovative. Focused. Comprehensive. Reliable.
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With roots of 160 years creating chemistry at BASF, the new Forward AM continues to lead as an industry-passionate, reliable and accessible partner who is dedicated to putting the customer at the center of all we do. Our materials, solutions, services and software are designed with our users’ needs in mind.
This transformation from BASF 3D Printing Solutions, known as BASF Forward AM, to our new brand, Forward AM, represents our evolution. While our core commitment to innovation and quality remains unchanged, our new independence empowers us to move faster, think bigger, respond quickly and continue driving advancements in the AM field.
Introducing Our New Brand…

With a new slogan based on our dedication to helping our customers succeed as they...

Because this isn’t about us—it’s about our users. These innovative individuals and companies are on the cutting-edge of their industries, tackling the most demanding applications from both engineering and regulatory perspectives. They face high demands, tight deadlines, and immense expectations and we are here to support them every step of the way.
At the core of everything we do is our shared culture of collaboration, ambition, and respect for our customers and partners. They are professionals who know their field inside and out, and they Make the Incredible as we work to support them throughout the entire manufacturing process, from concept to design to production.
We do this through our Mission – To empower everyone to use AM in their manufacturing processes, simply and sustainably.
- Every company and person should be able to use AM to it’s fullest, thus dramatically improving almost any manufacturing process at least in one part.
- People and organizations seek simplicity and sustainability in terms of foot print and ways of working. We have what it takes to help people achieve it.
- Enabling success through our reliable AM materials, solutions, services and software, driven by BASF’s heritage of excellence and our entrepreneurial mindset.
And supported by our Vision – We believe in a future where Additive Manufacturing is a core element in every manufacturing process.
- AM should not and cannot replace traditional manufacturing, but it should optimize the manufacturing chain where it’s weak and disrupted.
- To achieve that, the AM industry has to work together, utilizing synergies and the strong points of its players and users.
- The industry should not revolutionize, we must evolutionize through collaboration and the catalization of chemical bonds between leading AM players.

“Our vision is simple yet ambitious,” says Martin Back, CEO and General Manager. “We will shape a future where Additive Manufacturing is integrated into every facet of industrial manufacturing, complementing and optimizing traditional methods. We believe AM has the power to revolutionize manufacturing—not by replacing, but by elevating it, solving real industry challenges through collaboration and innovation. Our mission is to provide end-to-end AM solutions that are simple, sustainable, and effective, ensuring that every partner can unlock their full potential in this exciting space.
On October 15th, we officially launched our new brand Forward AM. From now on, we will no longer be known as BASF Forward AM and all our visuals, content, and packaging should reflect this change by the end of the year. We are also thrilled to have our valued partners and collaborators join us on this journey as we explore the vast possibilities of 3D printing technologies. Though our name and logo have changed, be assured we are still a material focused organization you can rely on for well-designed, agile, reliable and deliverable solutions for Additive Manufacturing.
We are FORWARD AM.
A Collaborative Partner for Your Future
At Forward AM, our purpose is to provide 3D printing solutions across the entire Additive Manufacturing value chain. From consultancy and development and innovative design, through digital simulation and prototype printing, to finishing and exhaustive component testing – our AM experts will work to ensure that your project meets your exact needs. Whatever material you require for your specific project, we offer the world’s largest selection of 3D printing materials and service solutions.
Learn more about our new brand how we can partner together by clicking the link below.